About SimplifyAutomation

I started my first company in 2005 and like most entrepreneurs, I wore every hat, and usually every hat at the same time — sales, marketing, operations, customer service. 

It was exhausting.

Then I discovered marketing automation.

Over the next 15 years, I leveraged tools like Infusionsoft, Keap, HubSpot, and eventually mastered Marketing Automation to grow that business to over $1 million in annual revenue. And I did it without ever hiring a dedicated sales or marketing team.

Instead, I built automated systems that handled lead generation, follow-up, customer onboarding, scheduling, and even internal communication. Those systems didn’t just bring in revenue—they gave me back my time. I could finally work on the business, not constantly in it.

Eventually, I sold that company for 7 figures.

And then after the sale … I got bored.

But I didn’t want to jump back into running another full-scale company. I wanted to help other business owners do what I had done: create scalable, automated, and lean operations that generate real growth—without hiring an army to do it.

That’s why I started Simplify Automation.

It’s an all inclusive marketing automation platform —customized with proven workflows and systems I used myself. I’ve taken the best of what worked for me, packaged it into a streamlined SaaS platform, and now I help business owners across industries simplify their operations and grow with confidence.